Netflix is launching a new button that will help it personalize your homepage with even better recommendations: I give it two thumbs up.
The new function will be added to the current Thumbs Up and Thumbs Down buttons, which assist Netflix to figure out what to display for each member. However, Two Thumbs Up will allow customers to express how much they like things, and the business claims that it has been a popular component inside the experience.
The Verge quotes Christine Doig-Cardet, Netflix's head of product innovation and customization experiences, as saying, "Members have never had as many amazing entertainment alternatives as they have right now." "Knowing where to look for shows and movies that you'll enjoy is critical. We want to keep Netflix as the most convenient destination to find anything to watch."
In 2017, Netflix replaced its five-star rating system with a thumbs-up and thumbs-down method. Users didn't think specifying which titles they liked and hated was enough, so the new button should help customers better browse Netflix's massive catalog of series and movies by providing a more nuanced means of enjoying titles, according to Doig-Cardet.
Netflix offers one of the most user-friendly streaming experiences, and it's always experimenting with new features and tools to help customers find new things to watch. In 2020, the firm released a Top 10 row, in 2021, a Play Something function, and early this year, the option to change the Continue Watching row on all platforms was extensively pushed out. Users should expect to see additional personalization tools and capabilities in the future, according to Doig-Cardet.
"With the additional features we're adding this year, we want to alleviate choice fatigue," Christine Doig-Cardet adds. "Providing those tools to provide more power back to the user to help personalize their experience to their particular taste" is a big part of where we want to spend.
Beginning today, the new Two Thumbs Up button will be available alongside the Thumbs Up and Thumbs Down buttons across Netflix's web, TV, Android, and iOS interfaces.